Privacy Policy

1. Introduction

SellMyHomeCash.ca (“we,” “us,” or “our”) is a Winnipeg-based cash home buyer operating in Manitoba, Canada. We are committed to protecting and respecting your privacy in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.

This Privacy Policy explains what personal information we collect, how we use it, how we protect it, and what rights you have. It applies to all information collected through our website at https://sellmyhomecash.ca, by phone, by email, or through any other means of communication with us.

2. What Information We Collect

We collect information in two ways: directly from you when you contact us, and automatically through your use of our website.

Information You Provide Directly

• Name — so we can address you respectfully throughout our conversations.
• Phone number — to contact you about your property and our offer.
• Email address — for follow-up communications and documentation.
• Property address — to evaluate and research your home for the purpose of making a cash offer.
• Any additional details you voluntarily share about your situation, timeline, or property condition.

Information Collected Automatically

• Website analytics data — including pages visited, time on site, referral source, device type, and browser type. This is collected via Google Analytics and similar tools.
• IP address and location data — approximate geographic location based on your IP address, collected automatically by analytics platforms.
• Cookie data — see Section 7 for full details on cookies.

3. How We Use Your Information

We use your personal information only for legitimate purposes directly related to our cash home buying service:

• To evaluate and research your property so we can prepare a fair, accurate cash offer.
• To contact you by phone or email to discuss your situation, present our offer, and answer your questions.
• To communicate updates about your transaction and coordinate with lawyers and other professionals involved in your sale.
• To improve our website and services based on aggregate analytics data (no personally identifiable information is used for this purpose).
• To comply with legal obligations, including regulatory requirements applicable to real estate transactions in Manitoba.

We will never use your information for any purpose you have not been informed of or would not reasonably expect.

4. How We Protect Your Information

We take the security of your personal information seriously and have implemented reasonable technical and organizational safeguards, including:

• Encryption in transit — all data transmitted via our website is protected by SSL/TLS encryption (HTTPS).
• Secure storage — personal information is stored in password-protected systems with access restricted to authorized personnel only.
• Limited access — only individuals who need your information to carry out their work responsibilities are permitted to access it.
• Data minimization — we collect only the information necessary for the specific purpose described and do not retain it longer than required.

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. If you have security concerns, please contact us directly.

5. Who We Share Your Information With

We do not sell, rent, or trade your personal information to any third party — ever.

In limited circumstances, we may share your information with trusted third parties who assist us in operating our business:

• Real estate lawyers — your information may be shared with the licensed Manitoba real estate lawyer handling the closing of your transaction, as required by law.
• Service providers under confidentiality obligations — such as our website hosting provider or CRM platform. These providers are bound by non-disclosure agreements and are prohibited from using your information for any purpose other than the service they provide to us.
• Legal or regulatory authorities — if required to do so by law, court order, or governmental regulation.

6. Your Rights Under PIPEDA

Under Canada's federal privacy legislation (PIPEDA), you have the following rights with respect to your personal information:

• Right of access — you may request a copy of the personal information we hold about you at any time.
• Right to correction — if any information we hold is inaccurate or incomplete, you may request that we correct it.
• Right to withdraw consent — you may withdraw your consent to our use of your personal information at any time, subject to legal or contractual restrictions. Note that withdrawal may limit our ability to proceed with a transaction.
• Right to deletion — you may request that we delete your personal information, provided we are not required by law to retain it.
• Right to lodge a complaint — if you believe your privacy rights have been violated, you may file a complaint with the Office of the Privacy Commissioner of Canada at www.priv.gc.ca.

To exercise any of these rights, please contact us using the information in Section 9 below. We will respond to all requests within 30 days.

7. Cookies and Analytics

Our website uses cookies and similar tracking technologies to help us understand how visitors use the site and to support our marketing efforts. Cookies are small text files stored on your device by your browser.

Types of Cookies We Use

• Google Analytics — tracks anonymized website usage data such as page views, session duration, and traffic sources. This data is aggregated and does not identify you personally.
• Facebook Pixel — helps us measure the effectiveness of our Facebook advertising and allows us to retarget visitors who have expressed interest in our services. Facebook's use of this data is governed by Facebook's own Privacy Policy.
• Google Tag Manager — a container that manages and deploys tracking tags on our website. It does not collect personal data directly.

How to Opt Out

• Google Analytics — install the Google Analytics Opt-out Browser Add-on.
• Facebook Pixel — manage your ad preferences at facebook.com/adpreferences or use the Digital Advertising Alliance opt-out.
• Browser settings — most browsers allow you to block or delete cookies through your browser settings. Note that disabling cookies may affect the functionality of some website features.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, applicable law, or for other operational reasons. When we make material changes, we will:

• Update the “Last updated” date at the top of this page.
• Post a notice on our website homepage for a reasonable period following significant changes.

We encourage you to review this policy periodically. Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact our Privacy Officer:

We aim to respond to all privacy-related inquiries within 30 days of receipt.